#FACEBOOK ADS MANAGER UPDATE#

Once this change rolls out you will only be able to use the 1 and 7-Day click attribution window for automated rules.

#FACEBOOK ADS MANAGER UPDATE#

With the upcoming iOS14 update the Facebook Ads Manager will default to a 7 day click attribution window. In the Facebook Ads Manager click Rules and select Create A New Rule

This is where automated rules come in.Īutomated rules take real time action on critical performance points based on pre-defined rules.Īutomated rules are especially important when scaling Facebook Ads and can save you from wasting advertising spend.

When managing multiple accounts, it’s impossible to micromanage performance all the time. ✔️ Edit a Facebook ad without losing social proof 🙌 This works well with one caveat – captions need to be kept relevant.įortunately, you can edit ad posts captions in the Page Posts section which is a powerful way to tweak and keep your caption relevant without losing social proof.Ĭlick on the link below for step by step instructions 👇 You can leverage this by using the same post across campaigns and ad sets to build and grow social proof for improved performance and longer ad effectiveness. Naturally, better performing ads tend to also aggregate social proof. In our experience aggregated social proof adds a ton of value to your Facebook Ads and can give your ad a much longer shelf life. Facebook talks about this in Engagement on Facebook: When it mattersīut, we don’t believe that is entirely true. However, what no one tells you is that you can use the page posts section to edit Facebook Ads without losing social proof.Īlthough, according to Facebook, the value of measuring engagement as a persuasion to purchase signal is negligible. Currently, this approach is somewhat obsolete given the use of the Facebook Ads Manager. What is the purpose of the Page Posts section?īack when Facebook Ad Posts were commonly referenced as ‘Dark Post’ this section was used to to create and manage Facebook Ads. Once you are done building your audience save it directly into the Audience Section of the Facebook Ads Manager. Note: Facebook defines relevance as: “The Pages that are most likely to be relevant to your audience based on affinity, Page size and the number of people in your audience who already like that Page.” Take this a step further and create personalized ads that make a reference (direct or indirect) to Stephen A. However have you considered targeting people that like the sports show host Stephen A. The Page Likes table will list other pages this audience has an affinity to interact withįor example, people that like Foot Locker also have an affinity to like East Bay, kind of obvious. For example, people that like Foot Locker are also interested in the Radio Station Breakfast Club.Ĥ. The Top Categories table will show you a list of categories. In the left side bar search for Foot Locker and add it to Interestsģ. Let’s use an example and say you want to target people that shop at Foot Locker.ġ. Doing this enables you to expand past potentially narrow interest targets into other, seemingly not related, interconnected affinity interests. Leverage Facebook’s Audience insights to find interests and categories closely linked to your core target audience. To get started with custom metrics click on Create Custom Metric So, to add these let’s go ahead and create custom conversion rate metrics. Notice that by default Facebook does not provide conversion rate metrics as a column option. Now that we have a default custom column set for the Facebook Ads Manager let’s take a look at creating custom metrics.įacebook also has the option to create custom metrics. Higher quality ads = lower advertisement costs. In addition, the following columns (which are only visible on the ad level) provide insights into how Facebook recognizes the quality of your ads. Ad Set Name – Only Displayed in the Ads tab.Campaign Name – Only Displayed in the Ad Set and Ads tab.Organizing columns to reflect your Facebook sales or lead funnel is the best way to efficiently analyze performance in the ads manager.įor example, a custom column set for a typical Ecommerce funnel would include the following: The preset columns that Facebook provides are somewhat limited and do not account for your specific business needs. Here you can select and de-select what columns to display in your ads manager dashboard.Ĭustomizing your Facebook Ads Manager columns

Facebook ads manager