#RIP ESSELSTYN HOW TO#

They can hold classes to discuss my book and do cooking demonstrations. They can put little bugs that say Engine 2 approved on products that adhere to the diet’s guidelines. If Whole Foods can do this and it works, I’d like to see other retailers adopt in-store healthy-eating programs. My hope, and I think Mackey’s hope, is that Whole Foods will set the bar so high that other stores will follow suit.

#RIP ESSELSTYN HOW TO#

There’s no better place for people to get educated and learn how to read labels. NFM: How important are retailers in helping customers get healthy? In 2012, we’re going to start rolling out a line of healthy Engine 2–approved products-pasta sauces, frozen entrées, salad dressings, cereals and more. Whole Foods licensed the names Engine 2 and plant strong to use on its private-label foods. I teach people about the exciting, often unrealized connection between health and food, but that’s just one of the relationships I have with the store. In January 2010, he started a healthy-eating initiative at the store and brought me on board as a partner. The more he read, the more he realized that it’s not a better medicine or another surgical procedure that will help people-food is the missing link. RE: John Mackey went on his own health journey and discovered the power of food. NFM: How did you get involved with Whole Foods? Heart disease is the number-one killer of Americans, but it doesn’t have to be. President Clinton cited my father as his inspiration to begin eating this way to address his clogged arteries. RE: I discovered this diet because my father had conducted revolutionary, groundbreaking research showing you can not only halt, but actually reverse, heart disease by eating a plant-based diet.

I’m not saying you have to be vegetarian or vegan I just want to help people get more of these incredible whole, plant-based foods into their bodies. Only 5 percent come from fruits, vegetables, whole grains and legumes. On average, 95 percent of our calories come from refined and processed foods, meat and dairy. It’s about getting people to understand the power that lies right in front of them with food. Rip Esselstyn: Engine 2 is all about health. Natural Foods Merchandiser: What is the Engine 2 Diet? Here, he shares how the diet made its way into Whole Foods Market. Rip Esselstyn will speak at Natural Products Expo West 2012 on Friday, March 9 at 11:30 a.m., Anaheim Marriot Platinum Ballroom 6.

Rip esselstyn